# Identity & Strategy

### Unique Social Profile

We live in an era of individualism, when everyone has their own social profile that is a reflection of their own personal tastes and preferences. We knew that Ethereum Worlds needed to provide the tools for people to **create a digital identity** that was an embodiment of their personality, so we have worked with our developers to give users a way of expressing their differences through use of their Apartment, in-world avatar, and in some capacity, the Companion App.

<figure><img src="https://3685017275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlCf8JgOre5LNmLunr9S6%2Fuploads%2FbTD9BM7zECgEtwHtkcgf%2FET_whitepaper_banner01.jpg?alt=media&#x26;token=c54ee959-61f6-4370-a224-5b18e3163073" alt=""><figcaption><p>Ethereum Towers Experience</p></figcaption></figure>

### Apartment Identity

To further create an exciting and dynamic in-world experience, each Apartment owner will be able to craft an *identity* around their Apartment by assigning values such as Apartment name, description, and a predefined category.&#x20;

This information will power a discovery page that will be accessible to all Ethereum Towers visitors. This page will be a key feature for Apartment owners who want to open their spaces publicly to gain exposure and traction.

{% hint style="warning" %}
**ATTENTION:** The *Apartment Identity & Discovery* mechanic is coming to Ethereum Worlds Metaverse but will not be available on MVP launch, instead it will be introduced shortly after.
{% endhint %}

### Apartment Access

Who has access to an Apartment will be up to the owner of that Apartment. The different levels of access may be defined as such;

* **Public Access** - This grants public access to enter the Apartment, at any time.
* **Friends Only Access** - Apartment can only be accessed by your friends.
* **Private Access** - Apartment can only be accessed by the Apartment owner.
* **Club Access\*** - Grants access to enter the Apartment for members of a Club.

{% hint style="warning" %}
**ATTENTION:** The Club Access is coming to Ethereum Worlds Metaverse but will not be available on MVP launch, instead it will be introduced shortly after.
{% endhint %}